National Federation of the Blind
The National Federation of the Blind (NFB) is the United States’ largest non-profit organization for blind and low-vision people. NFB advocates for the complete integration of the blind into society on a basis of equality. This objective involves the removal of legal, economic, and social discriminations; the education of the public to new concepts concerning blindness; and the achievement by all blind people of the right to exercise to the fullest their individual talents and capacities.
This proposed re-branding uses circular forms reminiscent of braille letters to serve as the basis for the brand's visual system. Just as various combinations of circles form the characters of the braille alphabet, re-combinations of circular forms create patterns, wayfinding signage, and layout elements. It also seeks to embody the organization's goal of equality by presenting brand materials as equally accessible to a blind and sighted audience, including the use of embossed braille on branded items and a high contrast black and white palette designed for use by hard-of-sight or color-blind audiences.