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https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575230020617-PGBNNFLVMO1RJ7XXDZL5/blocks.jpg Design Actual blocks were fabricated and used as seating for the speakers. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575229886942-M2FGQY9XJ2ZG6OQTU5T3/7K2A2678.jpg Design https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575233842445-WNZIXRTUHOR2YGMB3A8J/WIP_1.jpg Design https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575235813727-YDD0AJIFGWJ366IXY8E8/WIP_15.jpg Design https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575235713703-JDTJ8KI27NMIGMXXNEDR/WIP_12.jpg Design In between sessions, the main screens would cycle through animated representations of the original four shapes. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575235602242-U77RZAUJB24FYI1ROBBD/WIP_9.jpg Design Former First Lady Michelle Obama was the afternoon speaker, participating in a moderated conversation with Dropbox CEO Drew Houston. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575235849283-H77Q4IYW0IFW01ELG2YE/WIP_16.jpg Design https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575234183571-HDV00JNS9KNBRL0H3YHB/WIP_4.jpg Design Interior space https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575235778579-R1EKHWFLL9UWW8WNPOPL/WIP_14.jpg Design https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575235749076-ZQXD736OLOVKW736WBDQ/WIP_13.jpg Design Main screens were also used to announce upcoming speakers. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575234387548-XHLMYN89GC45XZEIVBHL/WIP_5.jpg Design Interior Vignettes and schedule signage. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575233946753-4AYXZI1EFCSI1JF1RNK8/WIP_2.jpg Design Wayfinding https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575234567224-VKJX1A8RDD3TUI9ZZGZO/WIP_6.jpg Design Interior space https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575234047710-MSANH9U8GKFU72BPWTZG/WIP_3.jpg Design Wayfinding https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575235628971-FNKO7OTSL1F88JBXJ6IS/WIP_10.jpg Design The main stage space accommodated multiple conversations throughout the day. To signify the transition from one conversation to another, the graphics on the screen would change to alternative color palettes. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575235652109-99MWPVHJRD8NSZEHAPZV/WIP_11.jpg Design From the session “On Craft, Creativity, And Collaboration: A Conversation with Cookbook Author and Netflix Host Samin Nosrat.” https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1575235876135-NFHI24FSE5U4YTAFGELB/WIP_17.jpg Design https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/e6a986b1-c4dc-48bd-9bf1-2e014d4596b9/02-Taxi.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/23c621f2-498c-4c75-9ec9-a2de4654808e/WPVIP-ColorSystem-3.jpg Design - Make it stand out WordPress VIP’s color palette and gradient palette. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/3f64a043-58ca-4393-b553-8a41f880bfb8/13-iPad.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/9e554d6d-6256-4b42-a2b0-7550eb8b8913/14-CaseStudy.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/86fcdf75-be67-4778-97ea-fc1fd9b8d460/08-Phone.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/92e5ad39-98a4-42c7-a939-566b3b451b45/16-Macbook_2.jpg Design - Make it stand out Design by Emily Maurer https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/b32d78a0-df04-4b6c-abf2-120c60d75159/09-Presentation.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/8259b6af-d064-487d-9307-cdada4c69727/11-Product-2.png Design - Make it stand out Interfaces designed by Saxon Fletcher https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/77e2890c-538c-46fe-93bd-85a2cf0d04ef/03-Illo-1.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/e2e49e38-018c-4361-b6ff-6c7d1076a658/04-Playbook.png Design - Make it stand out The WordPress VIP Visual Playbook. An overview of the rules and principles guiding the WordPress VIP brand. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/436014d3-c6fb-4e5a-a6eb-a0e3d9c650a3/Process_Gif_2.gif Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/ebedab8a-5202-4bea-970a-a2ba2b9770fb/11-Product.png Design - Make it stand out Interface design by Saxon Fletcher. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/5bce189c-f237-4a4a-a562-1242b505eae7/Thumbnail_2.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/f44951dc-f8ce-4342-a61c-8bb7736f536e/WPVIP-TypeSystem.png Design - Make it stand out WordPress VIP’s primary typography, codified into an expressive type system. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/289be396-3f61-43b1-85f9-da958c73922a/15-Photo-1.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/3cba473b-3f1f-4495-9531-1e76b8dc6887/07-Illo-2.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/394b7c0a-d255-46de-be1b-0fc80e597011/Brand+Audit-5.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/9e9ce1d2-3cf9-47e8-b56c-f60fb76dcef7/Brand+Audit-6.jpg Design - Make it stand out Competitor brands included in the audit https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/236eb1c2-82f8-461c-b3df-1ff14488e587/Brand+Audit.png Design - Make it stand out Sample competitor brand system audit https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/46157e86-e1d8-41b3-8d25-a6af12e01e53/Brand+Audit-3.png Design - Make it stand out Sample competitor verbal identity audit https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/43fa50c4-1ff0-44bd-a904-52bb21c89784/WPVIP-ColorStrategy.png Design - Make it stand out WordPress VIP Color Strategy. With so many colors in the palette, it was necessary to have an overarching strategy dictating the function of color across the various points of the customer journey. This visualization designed by David Bowman visualizes the approach of color-rich materials during the marketing phase that is slowly scaled back to a more practical implementation in the product phase. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1635540463465-4EMVG9A944WXL0LTPEFR/Aphrodite_1.gif Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/a483ffd5-c819-4b75-b4a5-4b42ace44c10/Aphrodite_Card.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/453cfd4d-a006-49d9-aac0-569efb355b89/DoorHanger_1.jpg Design - Make it stand out Door hangers https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1635541416839-D3XOSIA6891WIR9CL97O/BackstreetBoys_1.gif Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/edbcdef5-04dd-458b-90c4-5661ed25eb79/GM+2025.jpg Design - Make it stand out Alternate logo https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1635541166487-SIU1LTCV8TPEETVC1BGF/Sonny%26Cher_1.gif Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/2c1be8d7-5dca-4d94-88a7-e4c94c123a20/GM+2038.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/703babfa-fcdb-42e4-b9df-80bdf29bf40d/GM_Concept.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/723c1f0f-d4fc-491f-9bd2-d22cd22fc6a3/GM_ConceptGif.gif Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1635540736899-QWEIWUG695IZ7ENEXU46/George_1.gif Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/e5ea3a23-7acf-45df-8b0c-e93c5a226ea6/Sticker_Mockup_2.jpg Design - Make it stand out A sticker set was sent to all participants. Designed by Emily Maurer. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/f888245c-cfb1-4a4c-8995-86d6dabd1846/TT-WALL-015_2.jpg Design - Make it stand out Poster series inspired by the Automattic Creed. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/e7b13ac3-304e-46a9-88b2-3907a81a5d3f/GM+2020.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/f2f1a8ae-744e-42e7-a970-337f7ba354d4/GIF_ConceptSlideshow_Black_2.gif Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1635540183557-JPUOABJSUOT1OSLS4KKF/Nightowls_1.gif Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/0ff3fe7b-efa1-40e7-a24a-93a64604d9a7/GIF_ConceptSlideshow.gif Design - Make it stand out Sketches from initial exploration https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/ec2bff74-a83d-48fd-8313-9f20dc47ed9e/Logo_Animation_2.gif Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/781ae080-5c8b-4588-8313-d244d1029a9f/GM+2021.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/1635540150927-GUN4YGUVY2JG72WLERJ5/Frederico.gif Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/521b08b7-2284-4adc-8a2c-6faa3eace13f/GM+2042.jpg Design - Make it stand out Full postcard set inspired by the Automattic creed. https://images.squarespace-cdn.com/content/v1/5b9db12f2971144506d9f029/6147ba5d-257f-410f-9a4a-ba7f08b8aeaf/Thumbnail_Option_4.jpg Design - 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